Logos And Taglines of Major Companies and Products

In business, a tagline or slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company.”

Companies have slogans for the same reason they have logos, advertising. While logos are visual representations of a brand, slogans are audible representations of a brand. Both formats grab consumers attention more readily than the name a company or product might. In addition, they are easier and simpler to understand and remember.

What makes a Great Slogan?

A great slogan has most or all of the following characteristics:

♦ It should be memorable.

Slogan is quickly recognizable. People will have spend a second or two thinking about bout it. A brief, catchy, few words can go a long way or spread worldwide in advertisements, videos, posters, business cards, swag and other place.

♦ It should include a key benefit.

Have you ever heard the marketing advice, “Sell the Sizzle, not the steak”? It means sell the benefits, not the features – which perfectly applies to a slogan. A great slogan makes a company or product’s benefits clear to the audience.

♦ It should differentiate the brand.

For Example, What kind of flavour this Icecream have?

It is about your product or brands that sets it differently and apart from other competitors.

♦ It should impart positive feeling about the brands.

The best taglines use words that are positive and upbeat.

Company/ Product	Tagline
ABN Amro Bank	Making More Possible
Amul Butter	Utterly Butterly Delicious
BMW	The Ultimate Driving Machine
BPL	Believe in the Best
BSNL	Connecting India
Ceat	Born Tough
Citigroup or Citibank	The Citi Never Sleeps
CNBC	Profit From It
DLF	Building India
Hindustan Times	The Name India Trusts For News
Honda	The Power of Dreams
HSBC	The World’s Local Bank
IBM	On Demand
Idea Cellular	An Idea Can Change Your Life
Infosys	Powered By Intellect, Driven By Values
Max New York Life Insurance	Your Partner For Life
Mc Donalds	I’m Loving It
Microsoft	Where Do You Want To Go Today, Your Potential Our Passion
MRF	Tyres with Muscles
Nokia	Connecting People
ONGC	Making Tomorrow Brighter
Panasonic	Ideas For Life
Philips	Lets Make Things Better
Raymonds	The Complete Man
Reid and Taylor	Bond With The Best
Sansui	Born In Japan Entertaining The World
Tata Motors	Even More Car Per Car
Tata Steel	There is a bit of Steel in Everybody’s Life
The Indian Express	Journalism of courage
Nike	Just Do it
Apple	Think Different
Dollar Shave Club	Shave Time. Save Money
L’Oreal	Because You’re Worth It
California Milk Processor Board	Got Milk?
MasterCard	There are some things money can’t buy. For everything else, there’s MasterCard
Tesco	Every Little Help
Audi	“Vorsprung durch technik” (Advancement Through Technology)
Dunkin’ Donuts	America Runs on Dunkin
McDonald’s	I’m Loving It
The New York Times	All the news That’s Fit to Print
General Electric	Imagination at Work
Verizon	Can You Hear Me Now? Good